Las Vegas, NV – December 9, 2025 – Effectual, an Amazon Web Services (AWS) Premier Tier Services Partner specializing in enterprise digital transformation, is proud to announce it has been named the winner of the 2025 AWS ProServe Rising Star Partner of the Year. This inaugural award category recognizes AWS Partners that have built significant professional services businesses aligned to AWS customer priorities, demonstrating exceptional scale, execution, and results.

Announced during the Partner Awards Gala at AWS re:Invent 2025, the Geographic and Global AWS Partner Awards recognize a wide range of AWS Partners that have embraced specialization, innovation, and cooperation over the past year. Geo and Global AWS Partner Awards recognize partners whose business models continue to evolve and thrive on AWS as they support their customers.

“Receiving the inaugural AWS ProServe Rising Star Partner of the Year award reflects Effectual’s ability to execute with precision, transparency, and speed,” said Tom Spalding, Chief Growth Officer, Effectual. “Our teams work with AWS ProServe to accelerate migrations, streamline modernization efforts, and help customers see ROI faster. This recognition highlights the impact of that collaboration and the results we deliver together.”

The Geography and Global AWS Partner Awards included a self-nomination process across several award categories, awarded at both the geographic and global level. All AWS Partners were invited to participate and submit a nomination. Award submissions were reviewed by a third-party, Canalys, and selected with special emphasis placed on customer success use cases.

In addition, there were several data-driven award categories, which were evaluated by a unique set of metrics that helped measure AWS Partners’ performance over the past year. Canalys audited the datasets used to ensure that all measurements and calculations were objective and accurate. Finalists represented the top three ranked AWS Partners across each category.

The AWS Partner Network (APN) is a global program focused on helping partners innovate, accelerate their journey to the cloud, and take full advantage of the breadth and depth of AWS.

Key Takeaways

  • Effectual won the inaugural 2025 AWS ProServe Rising Star Partner of the Year award, announced at the AWS re:Invent 2025 Partner Awards Gala.
  • This new award category recognizes AWS Partners with significant professional-services businesses aligned to AWS customer priorities, judged on scale, execution, and results.
  • Award submissions were independently reviewed by third-party analyst firm Canalys, with emphasis on customer success use cases and audited performance data.
  • Effectual's Chief Growth Officer Tom Spalding credited the recognition to close collaboration with AWS ProServe on accelerating migrations and modernization to deliver faster ROI.
  • Effectual is an AWS Premier Tier Services Partner built around an Outcome Based Delivery Model focused on predictable, measurable business results.

About Effectual

Effectual is trusted by enterprise and public sector customers to enable digital transformation and full-stack IT modernization. Our Outcome Based Delivery Model, ensures predictable business outcomes that deliver measurable results. Effectual is an AWS Premier Tier Services Partner

Frequently Asked Questions

What award did Effectual win as the inaugural recipient in 2025?

Effectual won the first-ever AWS ProServe Rising Star Partner of the Year award, announced at the AWS re:Invent 2025 Partner Awards Gala.

What does the AWS ProServe Rising Star award recognize?

It recognizes AWS Partners that have built significant professional services businesses aligned to AWS customer priorities, demonstrating exceptional scale, execution, and results.

How were AWS Partner Award nominations evaluated?

Submissions were reviewed by third-party analyst firm Canalys, with special emphasis on customer success use cases; data-driven categories were evaluated using audited performance metrics.

Who commented on Effectual's ProServe Rising Star win?

Tom Spalding, Effectual's Chief Growth Officer, said the award reflects Effectual's ability to execute with precision, transparency, and speed alongside AWS ProServe.

What is Effectual's AWS partner tier?

Effectual is an AWS Premier Tier Services Partner specializing in enterprise digital transformation, operating under an Outcome Based Delivery Model.