Recapitalization will fuel Effectual’s growth and acquisition strategy

Jersey City, N.J. – Dec 14, 2022 – Effectual announced today that SDC Capital Partners has made a controlling investment in the rapidly growing cloud services leader. The recapitalization will provide Effectual with the resources to fuel its growth and acquisition strategy.

Key Takeaways

  • SDC Capital Partners made a controlling investment in Effectual on December 14, 2022, to fuel Effectual's growth and acquisition strategy.
  • Effectual is an AWS Premier Partner holding six AWS competencies and more than 250 AWS certifications.
  • SDC Capital Partners is a global digital infrastructure investment firm with approximately $4 billion in assets under management as of September 30, 2022.
  • Gartner forecast public cloud end-user spending to grow 20.4% in 2022 to $494.7 billion, and to approach $600 billion in 2023.
  • Effectual's CEO Robb Allen positioned the recapitalization as fuel for accelerating strategic growth initiatives and the company's cloud transformation mission.

An elite pure-play AWS services provider, Effectual is an AWS Premier Partner holding six AWS competencies and more than 250 AWS certifications. Effectual’s strategic combination of expertise and experience ensures that customers have the confidence to migrate, modernize, and deploy cloud ready applications, services, and operations.

“As specialized investors in digital infrastructure, SDC is the ideal partner for Effectual as we look to accelerate our strategic growth initiatives,” said Robb Allen, Effectual founder and CEO.
“SDC’s investment will enable us to continue executing on our mission of unlocking the transformative potential of the cloud for our customers.”

“Effectual has established itself as a market leader in digital transformation and modernization,” said Todd Clapp, Partner at SDC. “The enterprise journey to the cloud has really just begun. We’re looking forward to supporting Effectual as a trusted transformation partner and excited to see them influence the industry through continued innovation.”

As enterprises continue to move more mission-critical applications to the cloud, Gartner is forecasting end-user spending on public cloud services to grow 20.4% in 2022 to total $494.7 billion, up from $410.9 billion in 2021. In 2023, end-user spending is expected to reach nearly $600 billion.

About SDC Capital Partners
SDC Capital Partners, LLC is a global digital infrastructure investment firm with approximately $4 billion of assets under management as of September 30, 2022. SDC invests in data centers, fiber networks, wireless infrastructure, and associated businesses, with a focus on opportunities to leverage its deep operational expertise in partnership with exceptional teams to create value. For more information, please visit www.sdccapitalpartners.com.

About Effectual
Effectual is a trusted managed and professional services company working with commercial enterprises and the public sector to enable digital transformation and full stack IT modernization. As an AWS Premier Consulting Partner, Effectual’s experienced and passionate team focuses on enabling positive business outcomes through the effective use of cloud technology. For more information, please visit effectualstage.wpengine.com.

Frequently Asked Questions

Who invested in Effectual, and when?

SDC Capital Partners made a controlling investment in Effectual, announced December 14, 2022.

What is the purpose of SDC Capital Partners' investment in Effectual?

The recapitalization is intended to fuel Effectual's growth and acquisition strategy as it scales its cloud services business.

What is SDC Capital Partners?

SDC Capital Partners is a global digital infrastructure investment firm with approximately $4 billion in assets under management (as of September 30, 2022), investing in data centers, fiber networks, wireless infrastructure, and related businesses.

What AWS credentials does Effectual hold?

Effectual is an AWS Premier Partner holding six AWS competencies and more than 250 AWS certifications.

How fast is the public cloud market growing, according to the article?

Citing Gartner, the article notes public cloud end-user spending was forecast to grow 20.4% in 2022 to $494.7 billion, up from $410.9 billion in 2021, and approach $600 billion in 2023.